Title: Morning papers, evening papers or Webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and Webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

Vår undersökning handlar om tittarvanor och tillsammanstittande på webb-TV och linjär TV hos studenter på Kungliga Tekniska högskolan i åldrarna 18-30 år. Vi undersökte tre grupper; de som bara använder linjär TV (som vi givit gruppnamnet Linjär), de som bara använder webb-TV (Webb) samt de som använder båda (Kombo). Vi gjorde sedan två jämförelser av tittarvanor och tillsammanstittande, en mellan Linjär och Kombo samt en mellan Webb och Kombo. Syftet med studien var att undersöka hur tittarvanorna och tillsammanstittandet skiljer sig mellan de olika grupperna. Undersökningen genomfördes genom en enkätundersökning där deltagarna fick svara på ett antal frågor om sina tittarvanor på linjär TV samt webb-TV.

With emphasis on women's magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's magazines. The result indicated that both the men questioned and the women's magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's magazines presented.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Studien handlar om webb-TV på den svenska marknaden. Det vi ämnar svara på är två frågor, dels går det att skapa äkta varumärkeslojalitet hos konsumenter gentemot en webb-TV-aktör, dels vad som krävs för att den äkta varumärkeslojaliteten ska stärkas hos webb-TV-konsumenter? Äkta varumärkeslojalitet innebär att du som konsument är lojal både i din attityd och i ditt beteende gentemot ett varumärke. Vi har med hjälp av en intervju med en marknadskoordinator på TV4 erhållit information om det centrala och mest viktiga med en webb-TV-tjänst. Denna information, tillsammans med Kim, Morris & Swaits (2008) modell om äkta varumärkeslojalitet, har legat som grund till vår enkätundersökning.

The aim of this masters thesis is to examine the supply of magazines and periodicals for young people at the library. We also examine young peoples reading of magazines and periodicals and compare the librarys selection with what young people read. The main questions of this thesis are: What do young people do at the library on their spare time? What weekly magazines and periodicals do young people read? What range of magazines and periodicals do the city- and the school library have? Where is the department located and how is it designed? What kind of relationship is there between young peoples reading and the selection? To answer these questions we have done an interview with a librarian and a questionnaire among 13-16 year old children. We found that it is not often that young people read their magazines and periodicals at the library.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Purpose/Aim: The aim is to examine the cooperation between the magazine Veckorevyn and its Internet based counterpart, veckorevyn.com. The purpose is also to see if veckorevyn.com is taking advantage of Internet and its possibilities.Material/Method: There are two qualitative methods used for this study: interviews and a three-pieced content analysis. The material analyzed is the magazine Veckorevyn (number 25/2008) and the website www.veckorevyn.com during a two week period.Main results: The study shows that Veckorevyn and veckorevyn.com have several differences, but also some similarities. The result is not unexpected, since we are dealing with two different types of media. There seems to be some cooperation, though on the web it is not very visible.

I have used a discourse analysis as a method and queertheori for the theoretical. In this paper I have analyzed how different wedding magazines write about partnerships, gender-neutral marriage and wedding between homosexuals. I have for some time been interested in the beliefs wedding magazines have about homosexuality and how newspapers maintain heteronormativity implicitly and explicitly. Bridal magazines are anxious to have the marriage as a design and standard when they write about partnership. When they write about the two different forms of marriage, they glorify the religious marriage and pay no attention to civil marriage.

The overall aim of this study is to examine how Swedish women?s youth- magazines describes women. Through a social constructivist perspective, this essay particularly focuses on how the magazines deals with issues of gender and sexuality and what norms they reproduce. The magazine?s image of the young Swedish woman is a somewhat complex one, although one thing is strikingly clear: she is very different from men.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Our main purpose with this paper was to figure out what makes a magazine successful. We wanted to analyze and examine factors of success for magazines, with a focus on music magazines, from a marketing perspective. Also, we wanted to see specific factors of success for the music magazine Groove. To do this, we interviewed seven people from different areas within the business with different kinds of expertise. We interviewed two people from Groove Magazine, two people from other music magazines and in addition to this, two people from a grand publishing company and also one person from a soccer magazine.

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

Det uppkommer ideligen innovativa tekniker för att utveckla möjligheterna att erhålla större förtjänst utifrån sitt agerande för företag och organisationer. En av teknikerna är webb-baserade informationssystem. Syftet med detta projekt är att undersöka huruvida traditionella systemutvecklingsmetoder stödjer utvecklingen av webb-baserade informationssystem och om dessa metoder används i arbetet med att utveckla webb-baserade informationssystem.För att erhålla en bättre överblick av problemet och för att kunna definiera en problemställning inleddes undersökningen med att studera tillgänglig litteratur. Problemställningen besvarades genom svar som inhämtades från ett antal intervjuer, vilka genomfördes med företag som arbetar med utveckling av webb-baserade informationssystem, samt den information som erhölls från litteraturstudien.Arbetet har förts på en strategisk nivå där de tekniska lösningarna inte har diskuterats i detalj, dock finns det vissa tekniska beskrivningar för att göra rapporten tydligare. Ett resultat som undersökningen givit är att traditionella systemutvecklingsmetoder används, men då förädlade i nya former för att tillse utvecklingen av webb-baserade informationssystem.